Green/Sustainable CRM

So eventually I'm going to blog on this topic on SCN. However until all my research is done, let's outline a few concepts:

Drive to eBusiness

Sales
  • e-Commerce real time retail availability

Prevent consumers from making unnecessary trips by providing up to date in store inventory.

  • electronic mailing

Send out all communications via electronic methods

  • webinar based selling

Conduct followup "sales visit" using web conferencing and reduce number of physical trips

  • paperless discounts

Eliminate all paper based discounts, including coupons and rebates.


Marketing
  • Communication preferences

Keep customer preferences up to date and gear people towards electronic medium. Only use physical marketing materials when preference expressed

  • electronic mailing

Once again use electronic channel to reduce junk mail etc. Offer different types of e-goodies to replace traditional promo items given out

  • improve targeting

Reduce physical materials by better segmentation and analytics

Service
  • e-Service requests

All documentation regarding service etc.. in electronic format. Paper copy optional

  • self service / improve scheduling

Allow self service scheduling of appointments + early cancel mechanism via web.

  • remote diagnostics

Provide more remote troubleshooting capabilities when possible.


Consumer Habits
Default to electronic channel, paper on request only

Comments

  1. LBM SolutionsNovember 19, 2023 at 9:33 PM

    This comment has been removed by the author.

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  2. rockey24February 13, 2025 at 12:50 AM

    Thank you for sharing such valuable insights! In today's competitive business landscape, effective lead tracking is essential for success. OPAL CRM's lead tracking solutions in the USA can significantly boost your business efficiency. Please feel free to contact us for more details on how we can help drive your business growth. Presales CRM

    ReplyDelete

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