CRM Tiger

So eventually I'm going to blog on this topic on SCN. However until all my research is done, let's outline a few concepts: Drive to eBusiness Sales e-Commerce real time retail availability Prevent consumers from making unnecessary trips by providing up to date in store inventory. electronic mailing Send out all communications via electronic methods webinar based selling Conduct followup "sales visit" using web conferencing and reduce number of physical trips paperless discounts Eliminate all paper based discounts, including coupons and rebates. Marketing Communication preferences Keep customer preferences up to date and gear people towards electronic medium. Only use physical marketing materials when preference expressed electronic mailing Once again use electronic channel to reduce junk mail etc. Offer different types of e-goodies to replace traditional promo items given out improve targeting Reduce physical materials by better segmentation and analytics Service