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Showing posts from July, 2009

Green/Sustainable CRM

So eventually I'm going to blog on this topic on SCN. However until all my research is done, let's outline a few concepts:

Drive to eBusiness

Sales
e-Commerce real time retail availabilityPrevent consumers from making unnecessary trips by providing up to date in store inventory.electronic mailingSend out all communications via electronic methodswebinar based sellingConduct followup "sales visit" using web conferencing and reduce number of physical tripspaperless discountsEliminate all paper based discounts, including coupons and rebates.
Marketing
Communication preferencesKeep customer preferences up to date and gear people towards electronic medium. Only use physical marketing materials when preference expressedelectronic mailingOnce again use electronic channel to reduce junk mail etc. Offer different types of e-goodies to replace traditional promo items given outimprove targetingReduce physical materials by better segmentation and analyticsService
e-Service request…